Getting users is one thing, but keeping them is another. While emailing your users might not seem like a typical marketing task, any seasoned marketer will tell you it’s essential. It’s much easier to keep your current users happy than to find new ones. This guide will help you understand when and how to email your users effectively.

Whom and where to email

You can email the audience of a specific Actor directly from the Console. Go to Actors > Emails > Compose new ＋. From there, select the Actor whose users you want to email, write a subject line, and craft your message. An automatic signature will be added to the end of your email.

How to write a good email

Emails can include text, formatting, images, GIFs, and links. Here are four main rules for crafting effective emails:

1. Don’t email users without a clear purpose.
2. Keep your message concise and friendly.
3. Make the subject line direct and to the point. Consider adding an emoji to give users a hint about the email’s content.
4. Use formatting to your advantage. Console emails support Markdown, so use bold, italics, and lists to highlight important details.

Additional tips:

• Show, don’t tell — use screenshots with arrows to illustrate your points.
• If you’re asking users to take action, include a direct link to what you're referring to.
• Provide alternatives if it suits the situation.
• Always send a preview to yourself before sending the email to all your users.

When to email users

Our general policy is to avoid spamming users with unnecessary emails. We contact them only if there's a valid reason. Here’s the list of regular good reasons to contact users of the Actor:

1. Introducing a new feature of the Actor

New filter, faster scraping, changes in input schema, in output schema, a new Integration, etc.